A while ago Taobao pre-announced a “killer service” in the category of lifestyle. It turns out to be an online dish ordering service, Taobao Diandian, revamped from its former lifestyle service.

After viewing the menu of a restaurant and choose dishes on the webpage or through the app, users can make orders by scanning the QR code on each tables. As it used to be a ratings & reviews service, there has already been an inventory of restaurants. To enable the ordering feature, a restaurant needs to upload the full menu and agrees to have QR code stickers on their restaurant tables.

To encourage users to use the app, some restaurants offer discounts. Features for merchants include pulling together combinations of dish recommendations for users to choose from. Users can see what others have ordered for reference.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com