420 million Chinese had been on the mobile Internet as of the end of 2012, according to CNNIC. It’s still at early stages for mobile user data analysis, our guests at 2013 Innovation Summit on Big Data found even mobile user data collection is a problem in China.

Cui Xiaobo runs TalkingData, a mobile data solution provider that offers a variety of services to advertisers, developers and clients sitting on big data in China. In the early days he was asked now and then how different the services his company would offer from Google Analytics. Now he concluded the biggest difference must be in data collection.

A client of TalkingData’s, a gaming company, couldn’t recognize 30% of the mobile devices their users’ and believed those were Shanzhai ones. But TalkingData finally found that most of the unrecognized ones were actually high-end handsets. The causes include that lots of Chinese users would install custom ROMs in their phones.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com