Taking self-portraits from time to time and retouching them, in my opinion, is really silly. A lot of my rational friends think so too. But it’s enormous in China, especially among girls.

Meitu, starting out as a photo editing software developer, now has over 100 million Chinese users have installed its portrait editing app Meitu Xiuxiu in their smartphones. It is found that over 70% of users on Meitu Xiuxiu are female. The company rolled out a self-portrait smartphone with built-in self-portrait software two month ago to better serve the 70 million strong Chinese women.

To avoid competition in domestic market, some Chinese developers want to serve women in other Asian countries, thinking they look similar to Chinese.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com