Report: Sina Weibo Users Are Really Less Active

I used to browse feeds on it every morning, put it on the home screen of my phone, and thought that I would always love it. Now I don’t even bother to check the 12 unread messages in my Weibo mailbox. Sorry Weibo but I’m not the only one. People have been saying that Weibo has lost its edge and that local social junkies have found a new sweetheart Weixin, or WeChat.

Recently an independent SNS market researcher Zhiwei conducted a research on Weibo’s development history for local online media Huxiu (report in Chinese). Since Weibo is mostly a social platform with trends led by celebrity accounts, Zhiwei dug into the posts and reposts of accounts with over 10,000 followers.

Here’re some takeaways from the report.

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