Alibaba Group announces strategic investment in Qyer, a Chinese outbound travel service provider.

Founded in 2004, Qyer.com is principally engaged in providing suggestions and information to outbound tourists. The company’s core products cover travel guide, forum, inquiry and tips, among others. The website now boasts nearly 10 million users and 5 million activated mobile app users.

Alibaba thinks Qyer.com will become a powerful complement to Taobao Travel, the tourism arm of the e-commerce giant, by enabling customers to balance various factors of price, time and destinations so as to find the optimal tickets and hotels. The acquisition of Qyer.com will help Taobao Travel to roll out services of travel sharing and tourism product reservation.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.