Monthly active users of WeChat reached 235.8 million, up 177% YoY and 21% QoQ, in Q2 2013, according to the financial release. Overseas users reached 100 million. It’s only one month since the announcement of 70 million milestone.
Two mobile games have been added to WeChat 5.0 that was launched ten days ago. One immediately became one of the two hottest games this summer in China; the other, WE-LINK which was launched on Mobile QQ at the same time, has had 40 million installs with 25 million are daily active, according to Martin Lau, president of Tencent, during the earnings call. More mobile games, with some developed in -house and the rest from third-party developers, will be released on Mobile QQ and WeChat later.
The company plans to spend $100-200 million on WeChat marketing in international markets this year. Last month a TV campaign was aired in 15 markets.