China Telecom (HK:00728) and NetEase (NASDAQ:NTES) jointly launched the long-awaited mobile messaging app, named EasyChat (Yixin in Chinese). Aiming at WeChat, the app is more than a WeChat clone.

Apart from what WeChat can do, EasyChat supports sending voice messages to mobile or fixed-line numbers for free. Tencent’s WeChat previously partnered with China Unicom that rolled out WeChat Wo, a custom SIM card. China Telecom goes even farther as the feature must have impact on its existing revenue generators, text messages and calls. China Telecom and NetEase established EasyChat Technology, with the former controlling 73% of the company.

Email and cloud music services provided by NetEase are integrated in it.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.