Taobao Tongxue(tongxue means schoolmate in Chinese) , an online course market, was launched recently. Teachers, education organizations or agencies, or third-party online education services can set up Taobao stores to sell live broadcasts, recorded videos, offline courses or events, or courses on third-party sites (including Tmall) — in short,  anyone is allowed to set up a store selling online educational content or related physical goods such as offline event tickets.

Just the same with buying physical goods on Taobao, consumers need to log into Taobao and pay with Alipay — not a problem to the majority of Chinese. There is, of course, no delivery fee unless a store charges you for delivering physical tickets and the like.

Some well-known online education services have joined in offering courses ranging from language learning to makeup. Actually a large number of online course or service providers already set up Taobao stores to sell their offerings. What more Taobao Classmates can provide is having consumers watch video courses without leaving Taobao.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com