On the earnings conference call for Q2 2013 today, Zhou Hongyi, CEO of Qihoo, talked about China’s mobile game market, predicting it would be five to ten times bigger than the PC-based gaming market.  He thinks that’s because 1) people who previously didn’t play PC-based games began playing mobile games on smartphones or pads, and 2) users spend much more time playing mobile games than PC-based games.

He saw mobile gaming market grew faster than that of client games, even than that of web games (or browser games) which became explosive in the past couple of years.

It seems on PC end only complex RPGs can make good money and it’s hard to monetize casual games or other small games there. On mobile, different categories of mobile games have come up with different monetization approaches. Users are willing to spend money on small mobile games.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com