KAWO, launched today, is a service for international brands who care about their social presence in China. The idea is simple that helps brands translate their messages on social media like Facebook and Twitter and repost them onto Chinese social media in a timely manner. The Shanghai-based startup also hires local people to review the translated messages and filter whatever may potentially be unwelcome.

Now it supports three Chinese social media, Sina Weibo, Tencent Weibo and Renren. KAWO charges brands a monthly fee from $199.

The idea sounds so simple that you cannot help wondering whether it could be a real business. Big international brands have hired local ad agencies, or even separate social media marketing agencies, to not only translate their messages in other languages into Chinese but also create original content to please the local audiences.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com