In a world awash with digital dating apps, the most successful one in China by far has been the hook-up app Momo (‘the unknown’), a clone of Bang With Friends.

But what if people want more than a casual flirting? App designers and entrepreneurs in China are tweaking the addictive formula of stranger app and have come up with a gaggle of variations on mobile dating.

Moumou (‘someone’), for example, provides a more serious take on digital dating—it helps users meet people through mutual friends, like Hinge. The gist is that mutual friends can act as a baseline of trust and the process resembles how people normally meet new friends in an offline situation, aka through introduction. To avoid message spam, users get introduced only when they both show interest in each other.

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Rita Liao

Telling the uncommon China stories through tech. I can be reached at ritacyliao [at] gmail [dot] com.