Momo, the Chinese mobile networking service known for its “one night stand” characteristic dipped its toes into oversea market with the launch of an English language version of the app.
Its Chinese version, which made its debut in App Store last August, now boasted north of 17 million users (23% are active users) with 50 million messages sent by its members everyday. A Momo staff told me that an estimated 10% of Momo Chinese version’s users are outside of China.
That said, many of these users could still be Chinese who study or work aboard.
The first English version of the app, according to the Momo staff, is almost a simple localization of the app for overseas market, with no addition of new features catered for different markets. Well, Facebook integration could be counted as one new feature.
But that’s just the first version which aims at water testing. For the next update, they’re looking to add more feature and new UI to cater to different tastes.
When being asked of the competition with the popular Weixin, which bears part of Momo’s feature, he said that Momo don’t really believe the two are competing in the same realm, especially after Weixin’s new moves into O2O, loyalty program and public platform. Weixin is now pivoting to another direction. For now, direct competition from Badoo and Banjo are more of their concern.
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