Douban, a leading Chinese social network website, released today a social shopping channel named Dongxi. The service is only available for invited members now, but it will open up to everyone in mid-October (report in Chinese).

Users can browse, comment and share various products, such as consumer electronics, cosmetics, foods and garments, on the dedicated platform. Users who want to purchase a certain product will be redirected to other e-commerce platforms, including Taobao, Tmall, JD, Yihaodian, Amazon, Etsy, etc. Douban planned to monetize the service by collecting commissions from cooperation ecommerce platforms.

Douban claimed that it has more than 72 million registered users, with monthly visitors of nearly 200 million. 20,000 out of 38,000 discussion groups on Douban platform focused on topics directly related to shopping and the launch of Dongxi will attract more users to share content generated by these communities, Douban added.

Emma Lee (Li Xin) was TechNode's e-commerce and new retail reporter until June 2022, when she moved to Sixth Tone to cover technology and consumption. Get in touch with her via lixin@sixthtone.com or Twitter.

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