Although instant messaging tools are most commonly used by individuals for personal communication (C-to-C), WeChat, a leading Chinese IM app, gradually established its presence as a major channel of online marketing (B-to-C). The newly launched WeChat 5.0 gives special focus to business users by adding a list of new features that caters for the business demands.

Alexis Bonhomme, the general manager at Curiosity China, a WeChat integrated agency focuses on foreign premium brands promotion, shared with us his experiences of running marketing campaign on WeChat platform at Shanghai Fashion Web recently held by digital consulting agency Velvet Group.

There are two kinds of business accounts, the service accounts and the official accounts. Both of them integrated navigation menus in the interface to include richer contents.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.