Youmi, a mobile advertising platform founded in 2009, announced RMB 100 million new funding led by Shenzhen Cowin last month. The last round of funding, RMB 10 million, was raised more than two years ago.

Youmi was one of the first mobile advertising platforms in China. Currently there are still several dozens of mobile advertising services.

Last year industry people in mobile advertising in China doubted whether the market could grow big in a near future. Guohe, who aggregated all those mobile ad products including Youmi and tried to benefit from economies of scale, decided to ditch the model and shifted focus to mobile game cross promotion over a year ago.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com