Paul Chen, former general manager of Chinese arm of Angry Bird developer Rovio, took part in Italian gamification platform Beintoo as CEO of the Asia-Pacific region.

Beintoo is a mobile engagement platform that offers loyalty program as well as innovative rich media mobile advertising solutions. Beintoo rewards users with virtual credits, called “Bedollars,” for achievements and daily activities on the web and in applications and games. Bedollars can be redeemed in the Beintoo Bestore or in the online store of Beintoo’s retail partners for premium offers from national and local, brick-and-mortar retailers.

Aiming at Chinese market, Beintoo just opened its Asia Pacific office in Shanghai in addition to offices in Milan, New York and London, with an emphasis on sales as well as partnerships with brands and developers.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.