We see more and more Chinese apps expand overseas, from big names like Tencent’s WeChat to niche apps like self-portrait camera app BeautyPlus. Reasons include

Dianjoy, a Beijing-based mobile advertising network, is ready to help apps by Chinese developers to do marketing on the global market. Li Wei, CEO of the service, believes apps that have stood out in China, an highly competitive market and where users are more tech-savvy than those in many developing or even developed countries, must be welcomed in some overseas markets. He is confident that Dianjoy, like those well-developed Chinese apps, is as good as those global mobile ad networks in technology or even better in terms of execution.

With Dianjoy, Chinese developers don’t have to do anything. The ad network will help their apps get onto major global mobile ad networks and improve ROI. Chinese developers will receive Chinese yuan that don’t need to worry about payments solutions.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com