We see more and more Chinese apps expand overseas, from big names like Tencent’s WeChat to niche apps like self-portrait camera app BeautyPlus. Reasons include

  1. The local market is crowded and dominated by giants. It is believed there’s no way to compete with companies like Tencent who has almost all of the Chinese Internet users using their products and are expert at developing and operating Internet products. 
  2. Even the giants want to go international.  There’s little room for companies like Tencent, Baidu or Qihoo to expand user base. As Pony Ma, CEO of Tencent, once said, WeChat’s going international must be the last chance for his company, the largest Internet company in China by market cap, to become a global success.
  3. Chinese developers believe they have good products at hand and are experienced in operation and execution after several years in practice in the complicated China market. They want to export products to markets that are less developed in terms of tech consumption than China or where users may like their work.
  4. Also they believes users or businesses in most markets in the rest of the world would like to pay for a service. From times of software piracy to times when competitions for users between Chinese Internet companies drove prices down to zero, Chinese users take it as granted that Internet services are for free.
  5. There are several inspiring cases, such as UC Web and NQ Mobile who either gained considerable market shares in certain countries or made real money from end-users or enterprises.

Dianjoy, a Beijing-based mobile advertising network, is ready to help apps by Chinese developers to do marketing on the global market. Li Wei, CEO of the service, believes apps that have stood out in China, an highly competitive market and where users are more tech-savvy than those in many developing or even developed countries, must be welcomed in some overseas markets. He is confident that Dianjoy, like those well-developed Chinese apps, is as good as those global mobile ad networks in technology or even better in terms of execution.

With Dianjoy, Chinese developers don’t have to do anything. The ad network will help their apps get onto major global mobile ad networks and improve ROI. Chinese developers will receive Chinese yuan that don’t need to worry about payments solutions.

Dianjoy started with bigger players such as Tencent, Qihoo and NQ Mobile who have comparatively higher ad budget.

Founded in 2011, Dianjoy is VC backed and has a team of over 40. Rewarded offerwall is the only format the company offers.

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com

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