Mobile Karaoke App Changba has had 100 million registered users and 30 million monthly active accounts, Chen Hua, founder and CEO of it, disclosed at the company’s annual event today. It’s been no more than one and a half years since its launch.

As I called it the startup star of 2012 in China, the mobile Karaoke gained traction immediately after being released in May last year. The second climax occurred after the app was featured by one of the most popular TV shows in China. That helped Changba expand to second-tier cities, according to Mr. Chen.

Not only was it the first mobile Karaoke app in China, Changba also uses gamification to engage users — such as local charts and competitions between singers.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com