The revenue generated from Tian Tian Ku Pao, a mobile social game developed by Tencent, in the first month since its debut is over 100 million yuan (about $16 million), Tencent’s own online news service reports (in Chinese). Daily revenue peaked around 7 million yuan (over $1 million). The ARPU isn’t disclosed.
The name of the game means cool running everyday in Chinese that obviously adopted the idea of the popular Temple Run or Zynga’s Running With Friends. Launched one month ago, the game is available as an independent app on App Store and also included in game centers in Tencent’s mobile messaging apps, Mobile QQ and WeChat.
Virtual items for sale include roles, tools, power and pets for accompanying you during running. More fun will be added to it later on to increase stickiness, according to the report.
Tencent’s mobile game platform was launched only two months ago and five in-house developed titles have been released. One more will be added soon. The company who has been making the largest chunk of revenues from licensed online games licensed two mobile games from two Chinese developers recently. Also the platform will add famous mobile games from outside China, such as Fruit Ninja, Plants vs. Zombies 2 and Temple Run 2.
An insider in China’s mobile gaming industry estimated that Tencent would have one quarter of the mobile gaming market by 2014. Tencent found that the overlap of game players of those PC-based client games and mobile game players was very small, according to Martin Lau, president of Tencent. That means a big portion of mobile game players and revenues generated from mobile games are additional.