The revenue generated from Tian Tian Ku Pao, a mobile social game developed by Tencent, in the first month since its debut is over 100 million yuan (about $16 million), Tencent’s own online news service reports (in Chinese). Daily revenue peaked around 7 million yuan (over $1 million). The ARPU isn’t disclosed.

The name of the game means cool running everyday in Chinese that obviously adopted the idea of the popular Temple Run or Zynga’s Running With Friends. Launched one month ago, the game is available as an independent app on App Store and also included in game centers in Tencent’s mobile messaging apps, Mobile QQ and WeChat.

Virtual items for sale include roles, tools, power and pets for accompanying you during running. More fun will be added to it later on to increase stickiness, according to the report.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com