Editor’s Note: Matthieu David, from Daxue China Market Research ( Linkedin and Twitter), a market research firm focusing on China based in Beijing and Shanghai, has interviewed Betrand Schmitt, App Annie CEO on September 30th for TechNode.

App Annie was launched as a free service in 2010, and the company was founded in 2011 by Bertrand Schmitt. It provides three main services, including analytics, store stats, and business intelligence. These products provide publishers with data on downloads, rankings, revenue, reviews, and more to help them learn about the performance of their own and competitors’ apps. App Annie has recently raised 15 million USD with Sequoia Capital as lead investor, for a total of 22 million USD raised as a total since the start.

In this interview, App Annie’s CEO is talking about the start of App Annie and his previous experiences in other companies and what can increase your chances of success at the very beginning of a start-up.

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TechNode Guest Editors represent the best our community has to offer: insight and perspective on how technology is affecting business and culture in China