Beijing-based mobile app analytics service App Annie today announced $15 million Series C funding led by Sequoia Capital’s US fund and joined by existing investors IDG Capital Partners, Greycroft Partners, e.Ventures, and Infinity Venture Partners.

Funds from the round will be used to accelerate App Annie’s product development, grow its sales and marketing headquarters in San Francisco and expand its global offices across Asia and Europe, according to the company. Tim Lee, Partner at Sequoia Capital’s Silicon Valley office and Alan Gould, CEO of uSamp will join App Annie’s Board of Directors.

The company raised Series A funding from IDG in 2011, and another $6 million in August 2012.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com