Beijing-based mobile app analytics service App Annie today announced $15 million Series C funding led by Sequoia Capital’s US fund and joined by existing investors IDG Capital Partners, Greycroft Partners, e.Ventures, and Infinity Venture Partners.

Funds from the round will be used to accelerate App Annie’s product development, grow its sales and marketing headquarters in San Francisco and expand its global offices across Asia and Europe, according to the company. Tim Lee, Partner at Sequoia Capital’s Silicon Valley office and Alan Gould, CEO of uSamp will join App Annie’s Board of Directors.

The company raised Series A funding from IDG in 2011, and another $6 million in August 2012.

Launched in March 2010, to date App Annie has analyzed over 25 billion downloads and more than $6 billion in app store revenues. It is tracking data on over 300,000 applications for over 125,000 developers. Over 45,000 developer customers are using its analytics and intelligence product. Its user base has been doubled and monthly recurring revenues tripled in the last 12 months.

Incorporated in Hong Kong and based in Beijing, App Annie has become a successful global business with offices in San Francisco, Beijing, Hong Kong, London, Seoul, and Tokyo. Bertrand Schmitt, CEO of App Annie, once shared on how to build a China-based global startup and find the funding from China-based investors or those outside China.

Tracey Xiang is Beijing, China-based tech writer. Reach her at

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