The Light App was coined by Baidu who announced the program two months ago, encouraging developers to build webapps/hybrid apps so that in-app content can be indexed by Baidu search engine easier and users will be able to access mobile content without leaving Baidu platform.

Now UC Web says they support Light App and is pitching the Light App in the U.S.. Yu Yongfu, UCWeb’s Chairman & CEO, calls on mobile developers to leverage it to reach out to potential users in the Chinese market and emerging markets at GMIC 2013 Silicon Valley.

Amazon will launch its Light App on UC’s platform as the first global brand that users will be able to shop on Amazon within the browser.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com