iQiyi, the online video service of Baidu’s, rolled out today a 299 yuan ($48.81) set-top box, named Super Definition Box (not official translation), together with Skyworth, JD.com (formerly 360Buy), and Galaxy Internet TV (report in Chinese).

Made by Skyworth, a leading home appliance manufacturer in China, the box will integrate the video contents from iQiyi, PPS, a peer-to-peer online video service iQiyi just merged, CNR, and Jiangsu TV Station.

iQiyi continued its cooperation with JD.com (previous 360buy.com), which also sells the Internet TV launched by the company this September. The first batch of 10,000 Super Definition boxes will be open up for preorder on JD.com form Oct. 25. The product will be shipped from Nov. 1.

Galaxy Internet TV, an Internet TV operation company jointly established by CNR, Jiangsu TV Station and iQiyi, will be responsible for the operation of the new product.

Super Definition Box underlines a new cooperation model among traditional home appliance manufacturers, video companies, and e-commerce services. The cross-industry cooperation mechanism will give full play to the advantages of each player, citing Chang Baocheng, vice president of Skyworth.

Before iQiyi makes inroads into the already-crowded Chinese Internet TV market, LeTV, Alibaba and Xiaomi have already released similar products. Hardware companies like Huawei and Coship also released homegrown STB products in the second half of this year.

image credit:163.com

Emma Lee (Li Xin) was TechNode's e-commerce and new retail reporter until June 2022, when she moved to Sixth Tone to cover technology and consumption. Get in touch with her via lixin@sixthtone.com or Twitter.

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