46.6% Chinese Users Willing to Purchase Smartwatches: Baidu Report

Wearable devices have become the most anticipated digital products after smartphone and tablets, although there is still a long way for manufacturers to commercialize them. This anticipation is demonstrated in a report recently released by Baidu with 93.1% of the interviewees is familiarized with this concept and 70% to 75% are willing to purchase one (report in Chinese).

Giving no consideration to prices, 49.3% and 46.6% of the customers may purchase smart bracelets and smartwatches, two main categories of wearable devices, respectively, while 19.5% and 29.1% will definitely purchase one.

According to the report, 48.1% of the users hope wearable devices can help them to keep fit and 37% to overcome laziness and implement sports plans.

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