Go Launcher is considered a successful case as an Android launcher that its parent company filed for IPO recently. As one of the earliest of its kind, it was launched in late 2010. Thanks to the explosion of smartphones, especially Android phones, worldwide, it has become one of the most popular launchers with 239 million users and 42 million monthly active users as of Q3 2013. Go Launcher and other apps of the Go series generate revenues from paid versions apps, in-app purchases for premium services, premium themes.

It is expected the company will make more money through advertising and other paid services. In early this year when Zhang Xiangdong, co-founder of Sungy Mobile, attended our ChinaBang conference, he said he bet gaming could be a nice revenue source.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com