Xiaomi’s Android ROM MIUI has claimed over 17 million users, with a versatile ecosystem of app store, game center, themes, xiaomi store, music, videos and reading. With a Xiaomi account, users can purchase virtual products and value-added services through Alipay, Tenpay or mobile prepaid cards.

Recently Hong Feng, co-founder and VP of Xiaomi Tech revealed that the company has bolder planning on various life services, and the Xiao TV Box is just the very first attempt. (In late 2012, Xiaomi launched this inexpensive device allowing users to stream internet videos onto TV and run Android apps.)

Hong said that in the past year Xiaomi’s focus had been on the set up of the whole ecosystem, including promoting the app store, game center and developing the version 5. This year as everything comes to the right track gradually, the effort would shift to the bonding between users’ life and the phone service.

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Charlie Sheng

动点科技驻湾区记者. Charlie is an entrepreneur based in San Francisco and Hong Kong who calls herself the undefeated caffeine champion. You can reach her at charlie.sheng (at) technode.com