Phil Larsen: CMO of Halfbrick
Fruit Ninja swept over the whole world and recorded 500 million downloads since its release in 2010. Phil Larsen, CMO Halfbrick, operator of the fruit-slicing game, shared with the audience of TechCrunch Shanghai the latest moves of the Australian company, with a special focus on Chinese market.
Founded in 2001, Halfbrick started as developers of licensed titles for platforms such as GBA, DS and PSP. Halfbrick have expanded their portfolio with a range of hugely successful, independently released games on multiple platforms. The company released six games in 2013.
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