[TechCrunch Shanghai] New Moves of Fruit Ninja Developer Halfbrick: CMO Phil Larsen

Phil Larsen: CMO of Halfbrick

Fruit Ninja swept over the whole world and recorded 500 million downloads since its release in 2010. Phil Larsen, CMO Halfbrick, operator of the fruit-slicing game, shared with the audience of TechCrunch Shanghai the latest moves of the Australian company, with a special focus on Chinese market.

Founded in 2001, Halfbrick started as developers of licensed titles for platforms such as GBA, DS and PSP. Halfbrick have expanded their portfolio with a range of hugely successful, independently released games on multiple platforms. The company released six games in 2013.

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom