Phil Larsen: CMO of Halfbrick

Fruit Ninja swept over the whole world and recorded 500 million downloads since its release in 2010. Phil Larsen, CMO Halfbrick, operator of the fruit-slicing game, shared with the audience of TechCrunch Shanghai the latest moves of the Australian company, with a special focus on Chinese market.

Founded in 2001, Halfbrick started as developers of licensed titles for platforms such as GBA, DS and PSP. Halfbrick have expanded their portfolio with a range of hugely successful, independently released games on multiple platforms. The company released six games in 2013.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.