How much room is left for the bookmarking tools market?

Back in the mid-2000s, the once king of social bookmarking Delicious popularized the buzzwords “folksonomy” or “collaborative tagging.” Later, a batch of companies further bettered our knowledge management and content curation with innovative features: Diigo with web annotation, Pocket, Instapaper and Readability on “read it later,” and Evernote with a mission to store our life in a notebook, including organizing our bookmarks. Not to mention that many of us have migrated to Facebook, Renren, Weibo or Twitter for content sharing and discovery.

Now most of these companies share overlapping features such as bookmark sharing, content discovery powered by other social network platforms, text search and multi-platform compatibility.

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Rita Liao

Telling the uncommon China stories through tech. I can be reached at ritacyliao [at] gmail [dot] com.