HOWbuy, a Chinese online financial product provider, announced today that it has secured an undisclosed amount of funding from Chinese Internet Giant Tencent (announcement in Chinese) and existing investor Legend Capital, a Lenovo company. Legend Capital contributed in Series A round in the company in late 2012.
HOWbuy currently runs an online mutual funds store, a mutual fund trading site, mobile apps (available on iOS and Android) for mutual fund purchases, and apps for iPhone and iPad for trust funds. The company also operates on new media platforms like Tencent’s WeChat.
Founded in 2007, HOWbuy’s goal has been integrating financial products into the Internet, according to the company. Now it offers more than 2000 financial products online.
While users can search for and buy financial products online, the company also provides other services like professional investment advisers.