Ctrip plans to input RMB200 million on its online attraction ticket service, aiming to become the largest in China in two years. It is reported that attraction tickets sales on Ctrip increased eight times in 2013, to a large extent driven by increase on mobile app. The company expects sales in 2014 will grow by six to eight times, according to Zhou Zhou, CEO at the Offline Service Division of Ctrip.

Ctrip ticket platform has covered more than 5000 domestic tourist attractions and over 30 countries or regions outside China as of December 2013.

70% of ticket sales are from first- and second- tier cities. The average purchase amount is RMB 358 ($59). Most consumers are aged from 23 to 45. By income, the largest group of consumers make higher than RMB 5000 in monthly salary.

It is estimated that domestic attractions received a combined more than 3 billion visits in 2013, with RMB 130 – 140 billion ($21-22 bn) in total revenue. But only 2% of the total tickets were sold online.

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com

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