4.82 million WeChat users took part in the Lucky Money game on 2014 Chinese New Year eve, as disclosed by WeChat’s parent company Tencent. Launched several days before, the feature that adds gamification elements to giving and receiving digital Lucky Money became an immediate hit among WeChat users. Kingsoft even developed a plugin that automatically harvests lucky money for WeChat users.

The game reached a peak around 0:00 am on the new year’s eve that 25,000 packets were opened in one minute. The average value of lucky money packets given away is 10.7 yuan (a little more than USD 1.5), so it’s more for fun as a serious lucky money packet to a kid must contain more money.

4.82 million doesn’t seem a big number to some people who expected a large number of participants to be converted to WeChat Payment users. The rumor that WeChat Payment has gained some 100 million accounts after the launch of the lucky money feature isn’t likely to be true as the time for redeeming packets, also for some users the time for activating WeChat Payment accounts, hasn’t arrived yet, for the Chinese New Year holiday has just passed one third that users cannot be in a hurry to redeem the packets.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com