Screenshot of 11 Main

Vendio and Auctiva, two wholly owned American subsidiaries of Chinese e-commerce operator Alibaba Group, are set to launch a new e-commerce site named 11Main in the U.S marekt.

11 Main is positioned as a boutique e-commerce business, offering high-quality products from selected eBay merchants in fashion, tech and jewelry industry in the pre-launch phase. The site plans to charge a 3.5% commission fee when an item sells with a $50 cap, lower than eBay’s. No commission fee will be charged for selling printed books, DVDs and music.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.