Kamcord, based in San Francisco, US, is bringing its mobile gameplay recording and sharing solution to China. The company provides SDKs for Android/iOS-based mobile games that enable game players to record gameplays, or share onto Kamcord’s online community or other social networks. Kamcord began to test the waters in Asian markets in last September.

A Chinese version is already available. The team is working on sharing options for China’s major social platforms, WeChat, Sina Weibo, Tencent Weibo, Renren etc. Eventually they will have servers in China.

Venture backed by Chinese Internet giant Tencent — whose major revenue source has been online gaming, Kamcord just joined the Unreal Engine 3 Integrated Partners Program by Epic Games’s Unreal Engine, thanks to the fact that Tencent is the largest investor in Epic Games. On Tencent’s platform, there are numerous in-house developed games and those by outside developers services like Kamcord can explore cooperation with.

Kamcord found significant demand in China after a visit to game companies in three Chinese tech cities, Beijing, Guangzhou and Shenzhen in the past January. “We fully expect mobile gameplay recording to take off in an unprecedented way in China during 2014”, said Aditya Rathnam, co-founder of Kamcord.

Recorded gameplays or live broadcast have been popular among Chinese game players. The widely watched help converting audiences into players of certain games, or promote engagement and retention.

2013 is the year that China smartphone-based mobile games took off. It’s natural for PC-based game-related services to expand to the mobile. YY, one of the most popular online music/game video broadcasting platforms in China, has launched an Android app for live game broadcasting.

Over 200 games across Android and iOS are using Kamcord. Kamcord claims it has recorded more than 2 billion videos since the first SDK was launched in mid-2012 and now sees one new video upload every 5 seconds. The company has raised $2.5 million in seed funding from investors including Google Ventures, Tencent, Innovation Works, Andreessen Horowitz and others.

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com

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