Chinese Android app distributor and mobile service provider Wandoujia announced a new revenue share structure for jointly operated mobile games in 2014. The new revenue sharing rate will come into effect from March 1, 2014.

Developers of game apps with 500K yuan ($81,567) of turnover or lower will get 70% of the total revenue, 10% higher than before. Wandoujia will split 50% of the revenue for game apps with more than 500K yuan of turnover.

E-commerce giant Alibaba also launched a mobile game platform earlier this year. Alibaba will pocket 20% of the revenue, while 70% of the revenue will be distributed to developers and the rest 10% will be donated to charity funds.

In addition, Wandoujia will offer 100K yuan worth of advertising resources per month to apps with 500K to 1 million yuan of turnover, while 300K yuan worth of ad resources will be given to games with more than 1 million yuan of turnover.

Wandoujia added they want to provide more curated promotion activities to premium developers by offering advertising services, helping them to gain more traction from users.

Wandoujia claims more than 300 million users and distributes more than 30 million apps per day. The apps available on the platform cover a wide category including games, e-book, music, wallpaper, etc.

image credit: Wandoujia

Emma Lee (Li Xin) was TechNode's e-commerce and new retail reporter until June 2022, when she moved to Sixth Tone to cover technology and consumption. Get in touch with her via or Twitter.

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