Alibaba Group launched a mobile game platform today to compete head-on with its major rival Tencent in mobile gaming sector. The first game on Alibaba’s gaming platform is expected to be released on Taobao Mobile very soon.

The platform won’t charge standalone mobile games or take revenue shares from them for the first year. As for jointly operated mobile games, Alibaba will pocket 20% of the revenue, while 70% of the revenue will be distributed to developers and the rest 10% will be donated to charity funds, according to Liu Chunning, vice president of Alibaba Digital & Entertainment Unit who was also former exec of Tencent.

Alibaba claims that this scheme is far more generous than Tencent’s revenue-sharing ratio of 90% for operation platform and 10% for game developers.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.