As Chinese parents continue to battle for high-quality education for their children (examples range from queuing for Hong Kong’s kindergartens to sending kids to study abroad), there is ample room for the development of the happy encounter between technology and education.  Indeed, back in 2012, China’s State Ministry of Education issued a “Ten-Year Plan” with an aim to promote information technology in education (see the plan in Chinese here).

And there came A7, who aims to  “challenge traditional education with fun and mastery” through games and animations based on school curricula. The startup claims that its products “align with teaching methodologies employed in both the U.S. and China,” although its current website seems more tailored to the US Common Core standards. It is unclear how A7 plans to disrupt China’s public school curriculum.

A7’s ambition does, however, confirm a familiar belief – that startups sees big potential in China’s marketplace for online education. The market that A7 targets – online education for children – is just one piece of the big cake. Other market segments include early education, elementary and secondary school tutoring, vocational/career skill training, language training and hobby learning. China’s education giants like New Oriental and TAL Education Group are already pouring investment into online education, and big internet companies like Alibaba, YY, Netease and Baidu certainly don’t want to miss out.

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Rita Liao

Telling the uncommon China stories through tech. I can be reached at ritacyliao [at] gmail [dot] com.