Boqii, an e-commerce site focusing on pet related products, has closed $25 million of Series B funding from an unnamed U.S. venture capitalist and existing investors led by Goldman Sachs.

Started as a pet community in 2008, Boqii registered more than 3 million users as of present, covering a wide category of services like pet community and pet product e-store. Positioned as a pet product retailer, Boqii has teamed up with other e-commerce sites of Taobao, Tmall, JD, Yixun, Yihaodian to expand sales channels. Boqii started to foster a homegrown brand since the second half of last year.

Furthermore, the company also launched a platform to integrate offline pet service providers like pet beauty salons, pet trainers, veterinary hospitals and photo studios in Shanghai, Guangzhou, Nanjing and Nanjing, etc. The company planned to expand offline business in Beijing in this year.

The company has raised tens of millions of dollars in Series A financing from Goldman Sachs last June. The capital raised this time will be used in branding and marketing.

image credit: Boqii

Emma Lee (Li Xin) was TechNode's e-commerce and new retail reporter until June 2022, when she moved to Sixth Tone to cover technology and consumption. Get in touch with her via or Twitter.

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