TrackDuck

TrackDuck, a Lithuanian visual feedback tool for websites and web development, just released a Mandarin version for its website in an attempt to explore Chinese market. [Update] It’s now secured a €200,000 seed funding from Kima Ventures and Practica Capital.

To improve the complicated and time-consuming process of web development, TrackDuck helps designers and web developers to communicate and collaborate in a more effective way. Various participants in a project can comment, check status, assign feedback and issues with colleagues in real time, faster than sending emails. Live websites also can get feedback from all the visitors if the clients choose to. The web-based tool claimed to achieve 30-70 percent improvement in communication.

To avoid misunderstandings, every reported bug is marked directly in the website and comes with snapshots, comment, priority and technical details. TrackDuck also integrated other project management tools like Basecamp and Jira into the process.

Moreover, the firm pays special attention to privacy of their clients, using SSL256 bit encrypted connection and storing all user data in secured cloud storages.

Apart from offering free services to clients’ first project permanently, the company’s service is priced at $9 to $49 per month according to size of their clients. Backed by Helsinki’s Startup Sauna, the company is currently seeking for 200,000 Euro round (roughly $275K).

image credit: TrackDuck

Emma Lee (Li Xin) was TechNode's e-commerce and new retail reporter until June 2022, when she moved to Sixth Tone to cover technology and consumption. Get in touch with her via lixin@sixthtone.com or Twitter.

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