Avazu, a Shanghai-headquartered digital marketing agency, secured $48 million of Series A financing from Gaorong Capital, unnamed Internet giants and U.S. Internet fund (source in Chinese). The capital will be used in research and development as well as acquisitions of companies with relevant businesses, according to Shi Yi, founder and CEO of the firm.

The company’s product portfolio includes three performance marketing platforms, namely Avazu DSP (real-time auction ad exchange platform), Avazu Tracking (cross-platform ad performance tracking system) and Avazu Private Exchange (private ad exchange).

It applies real time bidding (RTB) into Avazu DSP platform, allowing buyers and advertisers to achieve higher campaign efficiency through impression-based bidding, using intelligent data of time, frequency, content, behavior, interest, price etc. for each impression.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.