Alibaba Group has entered strategic partnership with Chinese footwear maker Zhejiang AoKang Shoes Co., Ltd. (SH:603001). The two parties will cooperate in the fields of mobile payment, membership management, online marketing and data analysis.

Under the deal, AliPay Wallet payment will be available at more than 5,000 of AoKang’s franchise stores nationwide from March 20. Users can pay by scanning QR codes generated from the cash register and the whole payment process takes no longer than 30 seconds, AliPay added.

Wang Lijuan, manager of AliPay O2O Department, thinks mobile payment not only adds a more convenient payment method for retailers, but also improves user experience and supports their online and offline market.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.