Chinese location-based messaging app Momo hopped onto the mobile gaming bandwagon and launched altogether three games since the end of last year, including a casual game ThePuzle, a mid-core game Momo Audition, and a hard-core game Momo Craft.

Zheng Yi, Momo’s director of operations, shared with us some insights on these games at a backstage interview at ChinaBang 2014 event. According to the statistics from Momo, the registered users of the three games are 6.22 million, 5.61 million and 2.39 million, respectively. As the latest released game among the three, Momo Craft, a hard-core game with stronger social networking features as compared with the other two games, is well received by the players and outperformed the other two in terms of active users, said Zheng.

All the three games are released in cooperation with gaming companies: ThePuzzle (Com2uS), Momo Audition (9you), Momo Craft (Ejoy). Zheng added that the company is not considering to develop homegrown games and will continue to cooperate with gaming companies to develop games that can enrich the social networking features of the app.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.