LightInTheBox Co-founder Kevin Wen on How to Take A Chinese Company Global

In early 2005, BlogChina, a China-based blog service, announced to acquire BlogDrive, another blog service which was founded in the U.S. by Chinese and targeted at Chinese users. Kevin Xin Wen, co-founder of BlogDrive, thus moved back to his home country.

It was shortly after Google went public which reignited investors’ zeal for tech startups several years after the dot-com tech bubble burst. The new BlogChina raised a large amount of money then. Fang Xingdong, founder of BlogChina, planned to defeat Sina, then China’s Yahoo!, in one year and launch IPO in two years. But eventually BlogChina became a failed case that its HQ in Beijing would be closed in 2009.

Before that, in 2007, Kevin Wen left BlogChina and founded LightInTheBox, an online retailer that sells goods made in China to the rest of the world. The company went public on the New York Stock Exchange last year.

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