Ali Telecom, the MVNO unit of Alibaba Group, has officially launched “Qinxin” brand, which the company will use to market its virtual telecom service. The affiliate also opened its mobile phone numbers for preorder today with each user can reserve up to 4 phone numbers for free. The service will be released in the coming June.

Like other MVNOs, Ali Telecom don’t own telecommunications infrastructure, but provide services through network access they have leased at wholesale rates from other mobile operators.

All the phone numbers under Qinxin brand will begin with “170”. Services begin with the phone number of “1700”, “1705” and “1709” will be wholesaled from China Telecom, China Mobile and China Unicom, respectively.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.