Catering to people’s needs of sharing stinging secrets with others, foreign anonymous sharing apps like Secret and Whisper are recording a surge in both growth and media attention. Chinese startup 10years.me also tapped this market, but it approached the demand from a different angle.

10years.me brings “who you want to be in 10 years”- a question we would take little time to think about, at least on regular basis, to our daily life. It enables users to anonymously share their secrets on a more positive and aspiring aspect of life-your future dreams, like plans to learn another language, to pass a certain exam or to study overseas, rather than sharing confessions, rumors, complains and praises as the case of Secret and Whisper.

Users can set up eight future goals or dreams in their homepages which are arranged in timelines. After posting a goal on the site, users can update their progresses and experiences in realizing these dreams, as well as to find friends with similar interests. In addition to posting blogs within the site, users also can save and search links and materials relevant to a certain theme outside the site.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.