Smartisan Technology, a Chinese smartphone company, was pretty much regarded as a joke in China, for it was founded by Luo Yonghao, an English teacher who is famous for performing live talk shows.

Till Robert Brunner, founder of Ammunition Group, showed up in an video explaining their design philosophy behind the first Smartisan phone, Smartisan T1, at the launch event tonight.

Brunner mentioned two points that I think may be the reasons his company would like to work with Smartisan. One is its emphasis on design and the other is “bringing the great design to the Chinese market.” The customized Android system the company launched in March last year wasn’t well received as many people think it’s just a redesign of app icons. The updated system shown tonight is still about incremental redesigns of some features. The second is easy to understand that everyone understands what “Chinese market” means.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com