XGIMI is a portable projector that can stream videos, photos or other types of content from your Android or iOS devices onto any surface through WiFi. It comes with 1280×800 HD Resolution, is able to cast images up to 150-inch and supports 3D. And it’s preloaded with Android 4.2.

Almost all conventional TV manufacturers and software company-turned hardware companies, such as Xiaomi and LeTV, have launched smart TVs and are working on making improvements on the existing models. XiaomiLeTV and iQiyi are not only competing on specs but also prices. The latest editions released by them seem really good value for money.

Apparently, for a startup, making TV sets is so much more difficult than building a portable projector. If a projector was as capable as Xiaomi or LeTV smart TVs, consumers must choose it over the latter considering its portability — The latest XGIMI projector, Z3, is priced at as much as LeTV 50″model, X50 Air.

As you may know, it’s so easy to find projector manufacturers in Shenzhen area, one of China’s manufacturing centers. What a startup like XGIMI should figure out is how to install an operating system like Android into a projector and make it speak to other smart devices.

That doesn’t seem that difficult, either. ZECO is XGIMI’s competitor. The ZECO CX6 launched today on Alibaba’s Tmall marketplace comes with YunOS, the custom Android system developed by Alibaba. So apart from online videos and other content, ZECO CX6 differs from XGIMI Z3 that it supports shopping on Alibaba’s Taobao, Tmall and group-buy service Juhuasuan, and making payments with Alipay.

The specs of ZECO C26: up to 180″ image; 3D HD.  The price for ZECO C26 is way higher than XGIMI.

Consumers’ concerns include that images cast on a wall cannot be that good as on an HD TV screen. But even excluding people who’d buy TV sets anyway, there’s still a group of people who stopped watching TV programs but do consume online content like videos. And it won’t be surprising that that group will keep growing.

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com

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