8 Securities allows users to select the markets to trade on, use analytics tools, read news and research, watch videos and interact with other investors through social apps. The key differentiator of 8 Securities compared to other online trading platforms is its customizable platform that can integrate apps, as well as its social network functionality.
After announcing the product back in October 2011 at TechCrunch Beijing Disrupt, 8 Securities secured $8 million of funding from private wealthy investors. The platform went live in April 2012 and recorded positive cash flow by 2013.
Tokyo is 8 Securities’ second office launch in Asia following Hong Kong. The first of many product announcements to come in Japan is a new automated global portfolio service. This aims to bring wealth management online and make it fully accessible to everyone at 80% lower cost than traditional asset managers, according to the company. 8 Securities also planned to release new Social Trading Portal in Japan in July.
In addition to Japan, 8 Securities is actively working to enter Chinese mainland market, according to Co-founder and CEO, Mikaal Abdulla.