JD.com, the leading Chinese online retailer that recently went public on the NASDAQ and Tencent has a stake in, has been added onto WeChat (aka Weixin) as the “Shopping” channel under the tab of Explore (not official translation) — above the Game channel, and Mobile QQ, the mobile version of Tencent’s flagship instant messaging product QQ.
Payments will be supported by WeChat Payment. Delivery address will be automatically added after you link your JD account to WeChat account.
There are three sub-channels: recommendations (based on user behavior), deals from brands and value-for-money items.
At the same time JD.com launched its official WeChat Service Account for customer service.
Mobile QQ users will find “JD Shopping” channel under QQ Wallet that will go live later (Update: The feature has landed on Mobile QQ (See below)).
The JD mobile shopping service currently is only available for users in Shanghai or Beijing but will cover all WeChat or Mobile QQ users in mainland China later.
Tencent promised to offer JD “level one access points at WeChat and Mobile QQ” when it announced to invest in and transfer its own e-commerce services to the latter earlier this year. Previously WeChat made shopping possible through a channel under My Bank Cards, with goods from Yixun. JD has own a minority stake in Yixun through the above-mentioned deal and has the right to fully acquire it. Now that channel is ran by JD too.