When asked about the overseas expansion on the earnings conference call for Q1 2014, Zhou Hongyi, the CEO of Qihoo, said he didn’t the mobile business model built for the domestic market can work in the overseas markets. He said the company would expand to several selected countries such as Brazil, where it has had a joint venture, and populous India.

An English version of Qihoo’s flagship security product was launched a little less than one year ago. A series of mobile apps has been in place too. Apart from a couple for mobile security, 360 Security and 360 Safe, there are another two, 360 Clean Droid (a cleanup app) and 360 Vault (a privacy protection app). The company also invested in and built a joint venture with a Brazilian anti-virus company.

Qihoo monetizes users of its mobile security app with a self ran Android app store, through advertising, revenue shares from third-party games, among others. Because of the absence of Google Play in China, the third-party Android stores like Qihoo’s became possible. Qihoo claims it’s the largest mobile game distributor in China — all the distributions are through the app store. Mr. Zhou admitted that without the app store they couldn’t monetize the user base so efficiently.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com