Baofeng, Chinese video player and online video provider, has re-filed for IPO on Shenzhen Growth Enterprises Board (GEB). The company filed once in April 2012 but didn’t manage to go public before October that year when Chinese government banned IPO — IPOs were allowed to resume earlier this year. Baofeng management also said before that they had plans to go public in the US.
Founded in 2003, Baofeng started up with a desktop video player. Video streaming would become its major offering.
The company makes revenues from advertising, premium subscriptions and gaming. But more than 99% of the revenues in 2012 and 2013 was from advertising: pre, mid and post-roll video ads and display ads.
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